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Luxoft Acquires US-based Digital Innovation Agency, Smashing Ideas
Smashing Ideas consults across the product design and development lifecycle, with a focus on accelerating innovation at every stage for their Global 500 clients. Their approach and depth of experience in strategy, design, development, and program management fosters collaboration and enables them to bring new products, services, and businesses to market, faster.
This acquisition bolsters Luxoft’s digital research, strategy, and design capabilities, and illustrates its ongoing commitment to provide valuable expertise to its global clients. It comes at a pivotal time in the industry, when ongoing collaboration among technology, design, and strategy is critical to delivering products as companies look to enhance their user experience, improve their results and ensure market share gains.
The acquisition expands the range of services both companies can provide, creating a unique market position that accelerates clients through all phases of their lifecycle. The increased depth of capabilities is intended to positively impact each of Luxoft’s lines of business: Digital Enterprise, Financial Services and Automotive, with Smashing Ideas supporting Luxoft’s horizontal digital transformation practice, Luxoft Digital.
“Our commitment to helping revolutionize the technology offerings of our
clients is more evident than ever with our acquisition of Smashing
Dmitry Loschinin, CEO and President of
Smashing Ideas CEO,
“Penguin Random House and Smashing Ideas have enjoyed a long and
productive working relationship. While we have continued to work
together on several exciting digital product experiences, we believe
that moving forward, Smashing Ideas, and its exceptionally talented
strategists, designers, developers and program managers, will be best
served by an owner that can contribute more synergies and added
value for shared clients. We believe Smashing Ideas and
GP Bullhound acted as the exclusive financial advisor to
About Smashing Ideas
Founded in 1996 and headquartered in
This news release of Luxoft Holding, Inc (“Luxoft”) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements include information about possible or assumed future results of our business and financial condition, as well as the results of operations, liquidity, plans and objectives. In some cases, you can identify forward-looking statements by terminology such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” or the negative of these terms or other similar expressions. These statements are subject to, without limitation, the risk factors discussed under the heading “Risk Factors” in Luxoft’s Annual Report on Form 20-F and other documents filed with or furnished to the Securities and Exchange Commission by Luxoft. Except as required by law, Luxoft undertakes no obligation to publicly update any forward-looking statements for any reason after the date of this news release whether as a result of new information, future events or otherwise.